Writing for a Living: Literacy and the Knowledge Economy
I'm intrigued by the metaphor Brandt uses, "the manufacturing of texts"--this might serve as a useful framing device as I attempt to set up my chapter on adult students and workplace writing. This might also be useful as a framing device for the second part of my article on adult students, as a transitional piece into the section...So, the question is, where are these writers in the production chain? Is this the metaphor that I want to use? Maybe...works for Joe, Charlene and Patrice, Tony...
Key Terms in the Metaphor (literacy work as production)
- manufacturing writing
- production line
- instrument of production
- quality control
- machines
- literacy as human skill
- inputs
All of the people I interviewed either produced texts as a primary service for their company (securities dealer, scientist, underwriter, lawyer, magazine editor, mortgage broker, accountant, marketing director, educational materials designer, and Web designer) or pro- duced texts as a means of internal communication and coordination (regional development director and software manager). In fact, those in the former group also wrote at times for internal coordination, and those in the latter group at times produced texts as services. (173)
The 12 reported writing in many genres, including e-mail, press releases, product line brochures, Web copy, direct mail writing, busi- ness plans, marketing plans, annual reports, health manuals, con- tracts, instructional books, letters, proposals, policies and procedures, software documentation, style guides, articles, business rules, per- sonnel evaluations, pamphlets, employee agreements, loan packages, legal briefs, trial preparation notes, business valuations, and speeches. Nearly all wrote in multiple genres in the course of a work week. Three of them were responsible at various times for hiring and supervising other writers. Almost everyone read the writing of other employees and had their writing reviewed by others. (173)
Furthermore, 8 reported experience with teaching in connection with their work, whether that was teaching other employees something about writing, giving in-house or conference presentations on their innovations, or teaching, as the mortgage lender put it, “to drum up business.” (174)
Workplace writers can be likened to complex pieces of machin- ery that turn raw materials (both concrete and abstract) into func- tional, transactional, and valuable form, often with great expenditures of emotional, psychological, and technical effort. (176)
I think that this quote nicely captures the role of writing in Joe's experience:
In the interviews, it came embedded in writers’ accounts of having to trans- late one form of knowledge into another, write texts that would be embedded in a larger activity, ghostwrite or otherwise write (and read) on behalf of abstract or multisourced and sometimes competing interests, bring the significance of raw facts into a particular context, reduce text (often reported as being concise), and walk in other peo- ple’s shoes either to gain experience needed to write or as a form of audience analysis. (176)
The following is particularly useful for thinking about the role of writing in Jennifer's work (Brandt has written about ghostwriting elsewhere--I might want to consult that article):
Ghostwriting was another example of direct mediational work, in which individuals wrote on behalf of, and often in the persona of, other individuals, usually superiors, sometimes from previously pre- pared drafts and sometimes from scratch. “I do a lot of writing for other people,” said development director Pam Collins. “It’s difficult to put yourself, you almost have to think like they think. Okay, this is a medical director writing this letter. How would a medical director write this letter?” Karen McWhorley, a young, law-school educated, self-described “geek,” writes for the signature of her firm’s president, who also happens to be her father. As she explained,
He’s just an old country boy, coffee pot’s always on type. There are a lot of people who are familiar with that type of personality, and they’re comfortable with it. When [my father] is writing to new customers or past customers, it’s part of his charm, so that has to come through. Do I use his style? No. But I make sure his personality comes out. (177)
These testimonies illuminate how literacy as a human skill is recruited as an instrument of production in the knowledge economy. If machines amalgamate and transform material inputs into products for transaction, these workplace writers undertake similar processes but with much more abstract and intangible inputs. Through intense mediation, founded on processes of reading and writing, they bring coherence and shape (in the form of texts) to the disparate processes, interests, histories, goals, and needs of an organization. That this manufacturing process occurs as mental and scribal activity, that pro- duction relies so closely on the consciousness, language, values, and judgment of individual writers, is something to notice. (179)
Mediation and synthesis, always at the core of composition and its technologies, are principal processes by which the powers of literacy are now being put under the control of economic production. (180)
People who write for a living find their work defined by the deepening role of codified knowledge in economic productivity and the deepening role of texts in economic exchange and competition. In the knowledge economy, manufacturing writing comes to the center of organizational concern. Great expenditures of time, money, space, and human effort are now devoted to the management of communi- cation and the production and maintenance of textual quality. (180)
There is a section in this article where Brandt talks about "Writing and Regulation" and initially, I thought there was nothing there for me--but there is a lot. First, Brad, as EMT, is one of those who has to worry about "professional licensing organizations" (180)--whatever the organization is that oversees the credentialing of EMTs. When I read this passage, I am thinking of Brad and his work as Educating and Training Coordinator (and it's interesting to think about the creation of such a position, in the first place, as responding to increasing need to keep up with licensing and credentialing on the part of ACME):
For a great many of these writers, regulations pertaining to their industries were in a constant state of change, requiring ongoing work on their part, ranging from researching the changes to interpreting their significance to communicating that significance to others to rewriting texts to maintain compliance. (181)
It's also interesting to think about Brad's work teaching new EMTs to become writers of run-reports. There is this passage:
Furthermore, 8 reported experience with teaching in connection with their work, whether that was teaching other employees something about writing, giving in-house or conference presentations on their innovations, or teaching, as the mortgage lender put it, “to drum up business.” (174)
We can then think about the role of Patsy and Charlene's writing in the textual production process of documenting compliance with state and federal mainstreaming.
BRANDT IS GIVING ME THE LANGUAGE TO MAKE THESE CASE STUDIES OF PROFESSIONAL WRITING MUCH MORE ENGAGING...
I came across this passage, spoken by a guy in the financial industry:
As you study for the exams for this profession, you understand what the regulations are, and you adapt your writing skills to them. (182)
What Brad is doing is obviously something different, but I see an important parallel here and understand something about what he's up to in a new way. Brad doesn't have to take an exam to understand how to write a good run-report, his experience is his study and his experience has taught him a good deal about what can happen to/with a run-report. So, he is sharing the accumulated knowledge he has gained over the course of many years in the field to understand the enabling and constraining aspects of the run-report. He has a sense of the audiences for this document and the places this document might end up. (a cool phrase here from Brandt: "felt the direct gaze of...")
And suddenly, I find his position incredibly noteworthy--regulation/litigation, etc. have increased to the point where ACME has deemed it necessary to hire someone to ensure: a) that their providers are up to date on the latest license and credential changes and b) that their providers understand how to produce effective run-reports and the significance of the document. This speaks volumes about the issues of regulation and litigation and helps me see what Brad is doing in a new and perhaps more significant way...
I NOW SEE THIS CHAPTER COMING TOGETHER AS A SERIES OF CASES ORGANIZED AROUND BRANDT'S NOTION OF MANUFACTURING TEXTS AND ISSUES OF MEDIATION ADN REGULATION.
To sum up, federal regulatory agencies or their surrogates have direct influence on the manufacturing of texts in a number of different fields in ways that can create work for writers; control their language; engage them in direct surveillance, either as objects or agents; and influence their sense of efficacy. Along with elements of mediation, the influence of regulation coursing through the composition process is a mark of contemporary workplace writing for many individuals. (184)
There is a connection here to be made with at least Tony, Jon, Patrice:
As pivotal producers in the knowledge economy, members of the writing class generally find their literacy and overall efficacy a site of ongoing investment by their employers. Except for those who were self-employed, everyone I interviewed had attended work-related training, ranging from sev- eral weeks at special institutes to day-long in-house classes. In addi- tion, several pursued self-education via career-related reading during leisure hours. (187)
The section in this article called "Demands for Change"--is there a connection to be explored there with Jennifer's career path?
Another hallmark feature of the knowledge economy is the pace of change within it. (184)
A KEY FRAMING QUOTE:
Where in the production process one stands determines the forms of reading and writing one undertakes (194)